Because Facebook increases your web presence.
This is the most basic reason for you to do anything online, because it increases your web presence. Any business has only one objective, and that is sales, be it a product or a service.
Businesses are always looking for ways in which they can get exposure without spending tons of money and the web is giving us that opportunity. More than 75% of the population in Western countries has broadband connections at home; more and more people are going online for their needs. You must take advantage of that.
Amazon is posting a 15% growth each year, and their profits have skyrocketed in the past couple of years. In fact, even during the downturn, they were one of the few industries that posted growth. There are a number of benefits to buying online, primary among them being lower cost and this benefit is hard to match in retail.
Because you can take advantage of the place where your customer gather to Network
Because you can take advantage of the place where your customer gather to Network
Because Facebook is a place where people network it is a great place for you to bring out any news regarding your company. For example, if you are bringing out a new product, mentioning this on Facebook is a good idea as it will help generate interest in the product.
You can use Facebook as a means of providing discounts to your customers if they purchase a product or service using their Facebook login, they will get a discount on the product. A simple example is the release of video games. When the smash hit Call of Duty 6 was released into the market, it was an almost instant hit getting so many downloads that their servers started to hang. Most of this was because of their shrewd marketing through the social media. Interest was generated in the game by targeting a few fans and sending them unique invitations to the next in series.
Studying how exactly they did all this mostly using Internet based tools is a lesson on what can be accomplished online, with the minimum of expense. Another company that sells software for different purposes uses its Facebook fan base as a pre-launch testing team to get feedback about the application.
How exactly you interact with your customers is up to you, just remember that Facebook offers you an existing network that you can exploit. Depending on how innovative you make this interaction, you can get huge dividends from little outlay in terms of expense and time.
