Achieving your goals isn’t something that’s going to happen overnight. If the truth be told it will often feel like a uphill struggle. Indeed, it’s easy during these times to get entangled in what you’re doing, rather than what you’re learning. The danger is losing sight of “why” you set out in the first place. Life can become monotonous when you’ve lost sight of “why” you’re doing what you’re doing. I must confess I did this for more years than I’d like to admit.

Loosing sight of your “why” is a scary thing, it can cause you to become burned out and embittered. Luckily for me I realised before it got that far.

For me, it all came to a head when I realised I’d become engulfed, rather but not than engaged. I’d allowed myself to be overcome by my business instead of empowered by it. And became clear to me that I simply wasn’t happy anymore. It’s funny how when you loose your ‘why’ how a joy can become a chore, tiresome and frustrating .

I had lost sight of my “why” And as a consequence had gone off track, acquiring things but no longer changing lives. Thing is my goal was never about things, it was always about lives. I was down a beaten track to who knows where. I had to back up! Never be afraid to back up. Never allow pride to keep you doing, but not enjoying.

You see your ‘why’ is your compass, it is that, that ensures you stay on track in the hustle and bustle of life’s marketplace, I had neglected to keep check of my compass.


I have to say that journey back was almost as difficult as the journey forward. Simply because back often returns us to challenging, painful places. It always dictates that we look more closely at our drivers or motivations. It calls for us to die to the pride that keeps us bound and the comfort that keeps us blind.

Yet however challenging and painful those places are, they have to be revisited in order to rediscover our “why”

Answering the questions below will ensure you emerge from your quest with your “why” back in your possession:

1. What/who is your distraction and why?

2.Why is your ‘why’ important to you?

3. What steps do YOU need to take to get back on track?

The answers to these questions will go a long way to realigning you.

It’s a good rule to revisit these questions periodically, this will ensure you remain congruent to your ‘why’.

Now, it’s particularly important that you hone in on what challenges your “why” otherwise you’ll repeatedly be pulled away from it. The pull may be fear, disappointment, discouragements, lack of support, failure, or even trying to be pleasing…

There can be countless ‘pulls’. You may need a coach to assist you in identifying what it is for you. Either way it’s crucial that you identify, understand and minimise whatever that pull is. I say minimise because it’s likely that there will be ‘pulls’ that you will be unable to rid yourself of. Don’t stress out about that, simply learn how to minimise the impact.

So let’s return to the theme of this article, “Why Your Why is Important” Well in addition to all of the above, it’s important because your “why” is the highest form of you. You’re “why” is you at your best, your happiest and your most content. It’s you doing, being and achieving what were born to do, be and achieve.

Your “why” is you at one with yourself and the universe.


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